Innovative Universities: 58th place
Fourth Industrial Revolution: 8th
Ethical Value: 9th
Student Mobility and Openness: 20th
Industrial Application: 26th

Bio Information on Incumbent President
NameHwy-chang MoonEducational Background

• B.A. in English from Hankuk University of Foreign Studies
• Master’s program completed in the College of Business Administration at Seoul National University
• Ph. D. in Business Administration at the University of Washinton
• (international business and business strategy)

Career Milestones

• 10th President of aSSIST University (present)
• Chair Professor at aSSIST University
• Chairman of the Institute for Policy & Strategy on National Competitiveness (IPSNC)
• Honorary Ambassador of Foreign Investment Promotion for Korea
• Consultant to the United Nations Conference on Trade and Development (UNCTAD)
• Professor Emeritus, Graduate School of International Studies at Seoul National University
• Former Dean, Graduate School of International Studies at Seoul National University
• Editor-in-Chief, Journal of International Business and Economy

Lectures
(as full-time or guest lecturer)In Asia: Seoul National University, Keio University, Hitotsubashi University, and Beijing Normal University
In Europe: Helsinki School of Economics (currently known as Aalto University)
In the US: University of Washington, University of the Pacific, State University of New York at Stony Brook, and Standford University

Research Achievements & Awards
Authored many books with prestigious foreign publishers such as Oxford University Press and Cambridge University Press; and published numerous papers in renowned international academic journals.
Honored to receive the Seoul National University Academic Research Award.

Consulting & Research Reports
Provided consulting or drew up research reports for corporations (e.g., Samsung Electronics, KOTRA), international organizations (e.g., UNCTAD, the World Bank, APEC), national/local governments (South Korea, Malaysia, Dubai, Azerbaijan, Guangdong Province of China, and India), and universities (FUS Taylor Institute, Hankuk University of Foreign Studies, Ajou University, and Beijing Normal University)

aSSIST University was founded in 2004 as the first-ever school in Korea that exclusively offers master’s and doctoral business administration programs. It is at the cutting edge of graduate business education in Korea and has grown steadily in every respect past two decades.
The school is particularly noted for its international collaborations. Students can earn dual degrees through the university’s partnerships with world-class institutions, including Aalto University in Finland; Franklin University Switzerland and Business School Lausanne, both in Switzerland; Birkbeck, University of London in the U.K.; and the State University of New York at Stony Brook in the U.S.
The recent launch of the Seoul AI School, aSSIST University is a testament to our commitment to AI talent development, as well as to our being the first mover in the face of challenges, embracing change and seizing new opportunities.
There is growing concern and talk that universities are on the brink of crisis. The so-called demographic cliff is often blamed for it. The population of traditional college-age students is indeed shrinking, but the rising life expectancy underscores the necessity and importance of education at all ages. Universities are also facing increasing criticism that their curricula increasingly fail to meet the needs of ever-evolving society. Yet, this issue can be addressed by meticulously tuning university programs to the demands of the times.
Being a pinnacle of educational excellence, aSSIST University is unrivaled in effectively addressing those two challenges. As a specialized institution for master’s and doctoral programs under the banner of lifelong education, the university effectively reads and responds to the times and features an outstanding array of faculty, students, staff, and programs calibrated to the demands of the evolving modern society. More specifically, the university has the following distinctive strengths:
First, aSSIST University offers lectures of unmatched caliber. Universities typically draw on their in-house faculty for teaching, but aSSIST University invites distinguished guest lecturers from home and abroad as the needs arise.
Second, students at aSSIST University are extremely motivated. With a seasoned wealth of real-world experience, our students know deep in their hearts why they need to pursue their studies with the greatest fervor. Their passion for learning is elevated even further by aSSIST University’s strong emphasis on thorough and comprehensive education.
Third, the staff at aSSIST University exemplify excellence in service. The staff members in charge of lecture support assist professors, communicate with students, and engage in post-lecture discussions to ensure the on-going improvement of lectures.
Fourth, aSSIST University emphasizes interdisciplinary convergence in its programs. Notably, AI, which is today’s big thing and is shaping a new future for all, is incorporated into all of our subjects to varying degrees. This enables us to provide in-depth programs that are marked by a rich academic convergence and adeptly meet the demands of the new era.
Confucius famously stated, “At 15 my heart was set on learning; at 30 I stood firm; at 40 I had no more doubts.” This wisdom resonated over 2,500 years ago, but it no longer holds true today. Nobody is expected to academically stand firm within 15 years, and at the age of 40, individuals grapple with life’s overwhelming complexities and uncertainties more often than not. We can never expect to reach a destination in our quest for knowledge even after 15 years of study; a journey of lifelong education is now a new life style for everybody. In this new educational landscape, aSSIST University has been, and will remain, the most exemplary pioneer and innovator.

aSSIST(서울과학종합대학원대학교) 한국어학당 방문을 진심으로 환영합니다.
한국어는 아름다운 언어이자 한국의 역사와 문화를 깊이 이해하는 데 중요한 열쇠입니다. aSSIST 한국어학당은
여러분이 한국어를 학습하고 풍부한 한국 문화를 체험할 수 있는 특별한 장소입니다.
서울과학종합대학원대학교는 유관기관인 산업정책연구원(IPS)에서 1995년부터 진행했던 교육프로그램을
이관하여 2004년 설립된 한국 최초 경영전문대학원입니다. aSSIST 한국어학당은 서울과학종합대학원대학교
부설기관으로 전문적이고 친절한 교수님들이 여러분의 한국어 학습을 지원합니다. 또한 다양한 교육 프로그램과
활동을 통해 학문적인 부분과 문화적인 측면도 함께 체험할 수 있을 것입니다. 여러분의 성공적인 학습을
위해 우리는 최선을 다하는 것은 물론, 즐겁고 유익한 경험을 제공하기 위해 노력할 것입니다.
aSSIST 한국어학당은 타 대학 한국어 교육기관과 달리 1년에 6학기제로 운영되고 있습니다. 1학기는 약 2개월
로 구성되어 있어, 짧은 기간에 집중하여 한국어 급수를 취득하려는 학생에게 가장 효과적인 교육과정입니다.
정규과정 외에도 단기, 위탁과정 등 다양한 과정이 있고 세종학당재단과의 MOU 체결로 세종한국어평가
(SKA) 응시 기회도 제공해 드립니다.
한국어학당은 다양한 배경과 목표를 가진 학습자들을 환영합니다. 함께 배우고 성장하는 공동체로서 여러분의
참여를 기대합니다. 우리는 여러분의 꿈과 목표를 실현하기 위한 지원을 제공할 것이며, 학습자 각자의 개별적인
요구에 부응하도록 노력할 것입니다. aSSIST 한국어학당은 앞으로 최고의 한국어 교육기관으로 자리매김할
수 있도록 노력할 것이며, 국내·외 한국어 교육의 발전에 기여하고, 나아가 국제 사회의 문화 발전에도 일익을
담당하고자 합니다. 우리는 여러분과 함께 풍부한 한국어 학습 여정을 나아가기를 기대합니다. 함께 더 나은
미래를 향해 나가겠습니다.
감사합니다.